Marketing Strategy

Rebranding your coaching business doesn’t mean slapping a new logo on your website and calling it a day. It's a strategic process that involves redefining how you and your business are perceived by others.  In this AI-powered age, the world is changing faster than ever before. But refreshing your online brand presence can foster a genuine connection with your audience in ways that AI cannot. Whatever kind of coach you are, understanding how to rebrand yourself is crucial for staying relevant and standing out online. It’s how you achieve the long-term success you want. What is Personal Rebranding? Personal rebranding involves deliberately transforming your public image and professional persona. It’s a way to showcase your personal growth and adapt to changes in your career or...

Sometimes, the biggest shifts in life lead to our most impactful successes. Business Coach Louise Henry’s journey is a perfect example. Starting with a small jewelry making business, she realized that to achieve her dreams of making a global impact, she needed a change—a change that led her to online education and, eventually, to Kartra. The Entrepreneurial Pivot Louise began her entrepreneurial journey in the world of jewelry making, but she soon recognized that the limitations of a hands-on business weren’t aligned with her larger aspirations. She wanted to make a broader impact and build a business that allowed her the freedom to live life on her terms. This realization sparked a major shift in her career. Determined to empower others with the knowledge and tools...

From consultants to creatives to influencers, individuals who create a personal website have the power to grow a small business and build a brand their way. Unlike social media platforms, personal websites give you complete creative control over your online image! Here at Kartra, we’re passionate about giving people the tools they need to turn their unique experiences and knowledge into a powerful brand — one that makes an impact on others and frees you up to do the work you love. Let’s take a look at how to build a personal brand website that makes a great impression on your audience. We’ll look at multiple pages of just one website to see how to implement these ideas across a single website –and then we’ll...

Building a personal brand is one of the most effective ways to open up opportunities for yourself in terms of both impact and income. Here at Kartra, we’ve seen how entrepreneurs have leveraged their personal brands to build the lifestyle they want, share their passion with others, and diversify their revenue streams. If you’ve decided it’s time to invest in your own brand instead of someone else’s — here’s our inside scoop on how people build successful personal brands. #1. Be unmistakable You might think that you have to pick and choose aspects of your personality and experiences to “market” to the world. But actually, niching your personal brand is about finding a specific purpose — a message that you want to share with the...

This post was written by guest author Kate Kordsmeier, founder of Success with Soul Let's talk about something exciting yet utterly daunting: Building a Personal Brand. In today’s digital world, a personal brand is not just beneficial; it’s essential. Gone are the days when a snazzy business card was enough to set you apart. Old-school branding? Yawn.  Think massive billboards, stiff corporate profiles, and one-size-fits-all messaging that’s about as exciting as watching paint dry. We’re not here for that.  We’re here for a personal brand that’s as vibrant and unique as you are! But if the mere thought of personal branding feels like an overwhelming task, you’re not alone. In this article: Why Your Personal Brand Is Your SuperpowerFive Key Elements of a Standout Personal...

If you’re challenged by the marketing side of running an online business, you’re not alone. Many content creators are unsure how to successfully promote their product, whether it’s a new course or a published course that isn’t gaining traction. The good news is that marketing an online course is a lot more intuitive than you might think — and there is an abundance of marketing tools that streamline your to-do list. Here at Kartra, we’re passionate about giving online course creators everything they need to grow a sustainable online business around their expertise. Read on for our top marketing advice that will put you ahead of the competition! How to market your online course Here are 26 practical strategies to help you boost brand awareness...