Marketing Strategy

Your website needs to successfully convert leads into customers, which means you need effective landing pages. The landing page is the last stop — the place where your potential customer decides to take action! In this guide, we’ll look at great landing page examples across many different industries and types of online brands, so you can find inspiration and valuable advice for your own landing pages. Pay attention to how each brand on this list uses its landing page to build trust with the audience and persuade them to take the next step. Online course landing page examples 1. Louise Henry Louise Henry’s landing page for the Passive Profit Accelerator course This landing page on Louise Henry’s website encourages users to sign up for her...

One of the biggest challenges for independent consultants is keeping the client pipeline full. Freelance consultants often face up-and-down sales cycles that leave them stressed about finding new clients as soon as their current projects are finished. But with the right marketing plan, you’ll be free to focus on the work you love while successfully reaching new customers! Here at Kartra, we’re passionate about giving online consultants the tools they need to succeed. Read on to learn actionable strategies for how to market yourself as a consultant. 15 marketing strategies to promote your consulting business Because trust is so central to consulting services, the best marketing strategies for consultants involve sharing valuable content and making genuine connections that expand your network. Here are 15 specific...

Starting a consulting business has never been easier than it is today. With just a computer and an internet connection, you have the opportunity to launch your own business and make an impact faster than ever before. The possibilities are endless, and your expertise has the potential to transform industries, solve real-world problems, and bring your vision to life. Like any entrepreneurial venture, careful planning and execution are essential to help you break into your field faster and get profitable sooner. This guide will walk you through five essential steps to launch your consulting career, helping you navigate the exciting world of entrepreneurship and establish yourself as a trusted advisor in your field. 1. Choose your specialty For many people starting a consultant business, identifying...

Becoming an independent consultant is a career move with a lot of exciting opportunities. You set your own hours, take on the projects that you choose, and be the one who profits from your success. But you’re probably wondering: How much will I be able to make on my own? How much should I charge? In this guide, we break down how to set a freelance consulting rate and look at four pricing models for consultants. How to Price Your Consulting Services When you first go into business for yourself, it’s a challenge to figure out what your services are actually worth! You don’t want to undersell yourself and have your services perceived as low-value, but you don’t want to scare clients away with an...

Want to build a personal brand but not sure how or where to start? Here at Kartra, we’ve seen thousands of coaches, creators, and experts use our all-in-one platform to grow their online brands. In this guide, we’ll look at 25 successful personal brands to see what’s working for them and what’s worth incorporating in your own personal brand. Pay particular attention to their personal brand statements and the consistent message these individuals share in everything they do. Examples of powerful personal brands As you look through these personal brand examples, notice that while the people behind these brands have a wide variety of skills, interests, personality traits, and experiences — they’ve each found a specific problem that they solve for a specific audience… and...

A well-crafted landing page is more than just a single web page; it's a powerful marketing tool that can boost your sales and reduce acquisition costs. While marketing platforms like Kartra will help you do it quickly, diving in without a clear strategy can lead to missed opportunities. To truly maximize the potential of your landing page, it's essential to follow best practices that combine effective design elements with strategic messaging. These practices not only help create an attractive and functional page, but also ensure a seamless user experience that aligns with your brand. Let's explore these proven strategies to help you design a landing page that looks great and drives real results. 1. What are Landing Pages and What’s Their Purpose? Landing pages are...